Amazon content is everywhere on the UI…
I use Netflix 90% of the time but the Fire TV home screen is basically a Prime Video ad. You can customize it but Amazon's content follows you everywhere.
Source: Amazon reviewerThe Amazon Fire TV Cube 3rd Generation (ASIN B09BZZ3MM7) is Amazon's most powerful streaming device — featuring an octa-core chip, hands-free Alexa, and an IR blaster for full home theater control, available on Amazon.ca for around $179 CAD.
| Resolution | 4K Ultra HD, Dolby Vision, HDR10+, HDR10, HLG |
| Chip | Octa-core 2.0GHz — fastest Fire TV processor |
| Storage | 16GB |
| Voice | Hands-free Alexa with far-field microphone array |
| IR Control | IR blaster controls TV, soundbar, and AV receiver |
| Connectivity | Wi-Fi 6E, Bluetooth 5.0, HDMI 2.1 |
| USB-A | USB port for storage expansion or accessories |
"I can say 'Alexa, turn on the TV and play The Boys' and it powers on, switches input, opens Prime Video, and plays — all with my voice. My parents can't believe it."
Source: Amazon reviewer
"The IR blaster replaced three remotes in my living room. One voice command controls everything."
Source: Amazon reviewer
"Fastest streaming device I've owned. 4K HDR Netflix loads in under 3 seconds from the home screen."
Source: Reddit
"The Alexa integration with my Echo speakers is seamless — music announcements, intercom, and TV control all tied together."
Source: Amazon reviewer
Amazon content is everywhere on the UI…
I use Netflix 90% of the time but the Fire TV home screen is basically a Prime Video ad. You can customize it but Amazon's content follows you everywhere.
Source: Amazon reviewerNo Ethernet without adapter…
I wanted wired connection for stability and discovered the USB port doesn't do Ethernet without buying a separate adapter. Should be included at $180.
Source: RedditAlways-on mics are a privacy concern…
Far-field mics are active by default and I've had it respond to TV dialogue a couple of times. I know you can mute them but the default should be opt-in.
Source: Amazon reviewerOverkill if you don't use Alexa…
I bought this for the hands-free control but barely use Alexa. Honestly the $100 Fire Stick 4K Max does the same streaming for less money.
Source: RedditThe Amazon Fire TV Cube 3rd Gen is the best choice for Alexa-centric households — IR blaster control of an entire home theater, hands-free voice commands, and the fastest Fire TV performance available. It's harder to recommend to buyers who don't already use Alexa, as Amazon's Prime Video-focused interface can feel pushy for Netflix-first households. For smart home users with Echo devices, this is the most seamlessly integrated TV streaming experience available.